Valentina Cameranesi Sgroi is a Milan-based independent creative director and set designer working both with the physical objects design and their presentation through spaces or images.
Valentina Cameranesi Sgroi is a Milan-based independent creative director and set designer working both with the physical objects design and their presentation through spaces or images. Born in Rome, she began her career studying product design; upon graduating, she started working freelance both in the publishing industry and as a textile pattern designer.
Since 2012 she has worked in association with Enrico Pompili: the Cameranesi/ Pompili studio develops concepts and projects both for commissioned and self-initiated projects as set designers, interior designers, and/or creative directors according to each case.
Valentina Cameranesi also conducts ongoing personal research where she explores the relationship between the artificial and the natural and the presence of objects and specific shapes in the collective memory, especially in the vernacular decoration, through various media, mostly photography, video, and ceramics.
She also curates the depiction of those objects by collaborating with different photographers, using the representation of the object itself as a tool to evoke an imaginary context placed between reality and constructed setup.
In 2012 she issued an ongoing and growing collection made of ceramic objects handmade by expert craftsmen in Italy, later integrated with a laminated table and a jacquard pattern.